Globalisation, Sustailability & the media

A global system base of capitalism, multinational coorperations are becoming more dominant.

SOCIALIST

All the people in the world would become united. Sharing. 

CAPITALIST

GLOBALISATION 

Its not a neautral market. It's a market that is domination by the west. An Americanisation of the world. In A situation that communication has made us become interconnected. Made us more globalised. 

Mcdonaldsisation 

Marshall McLuhan

Writing in the 60's. we start to live in a global village. It should make us realie and bring us together. 

The Internet

Jhad vs the world

• Centripetal forces bringing the world together in uniform global societies 
• Centrifugal forces tearing the world apart in tribal forces

Problems

Sovereignty 

Challenges to the idea of the nation state

Cultural imperialism 

If the global village is run with.  Curtain set of values then it would not be so much an intergrated community as an assimilated one

Key thinkers

• Schiller 
• Chomsky

We have culture spreading being fed to other countries. 

One of the illusions. The mass media (businesses create media) 

Not true. Mass media is controlled by massive corporations 

One independent company comes up and gains success. Whatever interest you follow it is all going to be profiting the same company.

News coorperations divide the world into territories of decending market importance

1. North America
2. Western Europe
3. Developing economies and regional producers (India china brazil Eastern Europe) 
4. The Reston the world

US MEDIA POWER CAN BE THOUGHT OF AS A NEW FORM OF IMPERIALISM 

Local cultures destroyed in this process and new forms of cultural dependency shaped, mirroring old school colonialism

Chomsky and Herman 

• Ownership
• Funding
• Sourcing
• Flak
• Anti communist ideology

Rupert Murdoch 

• Bskyb
• News of the world
• The sun

Sourcing

• You can only report what you are allowed to report from the rich and powerful.

Funding 

• Newspaper is being taken over by advertising. Private companies effect the direction of the information we are being shown.

Flak 

• Comprising fossil fuel and automobile companies (Exxon, texaco, ford) started up by burson mersteller

Anti ideologies 

• Communists were painted as demonologists 
• Politicians know the power of the media. They are becoming known as movie stars.