Friday 25 April 2014

Ultra Music Festival Videos (Editing and Timing)

I think anyone who works in the area I work in which is filming events and festivals will always look up to these videos. There are a few reasons why so I am going to touch on a few which I think make these videos stand out from the rest. First of all, anyone who is looking to create videos like this on there own, are going to struggle, you could get close but we have to remember that these are shot with 10+ cameramen, in the air, on a crane, on stage etc. So from because of that, with all the hours of footage captures, the footage used is the best and only the best. Each DJ set is 1-2 hours long which means if 14 DJs play the festival, that could add up to over 30 hours of footage. When I shoot an event myself, I probably capture max 30 mins of footage, so you can see the clear difference there. So we have all the best footage when is then put together in a seamless way. The great use of slow mo allows the video to get edited in a precise manor, from someones blink of an eye to the point of someones finger tip. That for me is what makes this video stands out from the rest. On average, these videos take around 3 months to be released after the festival has happened, so there we can see the amount of time gone into one of these and when the company you work for are asking for the videos a week later, its hard to stand next to something like this.


The video is broken up into 3 sections with a presenter, talking to DJ's, the crowd and just in general giving us information. What I think is great is every word use by her and the people being interviewed is relevant and is effective. Without these, I think the video would seem a little too repetitive so its nice to have them in there to slow things down a little. Below is the page for the creator/production company that worked on these videos




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